Green majors are looking into environmental science, environmental economics, environmental law and policy, environmental management--and even environmental marketing.
Students at the Donald Bren School of Environmental Science and Management, a graduate school that is part of the University of California, Santa Barbara, have created a survey to measure consumer attitudes to green marketing. Not just whether they are buying green products, but how attentive they are to a retailer's overall stance on the environment and sustainability.
Bren is small as grad schools go--just 120 master's 35 doctoral candidates. In addition to its focus on environmental science and management, it also offers a doctoral program in environmental and natural resource economics. Its dean is none other than Ernst von Weizsäcker, the former policy director at the United Nations Centre for Science and Technology for Development and director of the Institute for European Environmental Policy. He also chaired the environmental committee of the Bundestag, Germany's parliament. Bren recently received more than $1 million in gifts from Deckers Outdoor Corp. and a UC Santa Barbara alumnus to support graduate students and programs.
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